Our Story

BOROUX is the connection between hydration and well-being.

With decades of experience and generational knowledge in water filter technology, we're dedicated to improving water quality. Better water means a better life.

You deserve filtered water.

Transparency

Credibility & Proof

The name, BOROUX, was inspired by borosilicate glass, which is the material used for our very first product, a shatter-resistant glass water bottle. BOROUX is pronounced bore•oh, like the first part of the word borosilicate. It's a nod to crystal-clear quality.

With third-party test reports, official certifications, and credible reviews, we are committed to transparency, sustainability, and simplicity.

BOROUX is the clear choice for quality water.

Third-party verified water quality testing ensures reliable filtration performance you can trust.

Achieving the elite standard in product safety for peace of mind.

Reviews

Real-world testimonies of real people who really use and love water filters.

Sustainability

People & Place

Parker Emerson

CEO & Co-Founder

Miranda Wigner

EVP of Administration

"Family reputation and continuing a legacy drives our decision making."

Parker Emerson, CEO & Co-Founder

Just like our water filter systems, it's what's on the inside the counts. The heart of our business is our people, and we just happen to be lucky enough to get to work with family.

With the second generation, now in leadership positions at BOROUX, we meticulously care about exceptional products and service. Parker and Miranda are the brother-sister duo following their parents' footsteps and leading the BOROUX organization. Our families and yours deserve the reliability that comes with well-made products. The longevity of BOROUX is making sure the materials are strong, the packaging is eco-consicious, and the operations are lean.

Reliable products that withstand the test of time become heirloom pieces.

Filters are proudly crafted in the U.S.A.!

BOROUX headquarters is proudly located in Pueblo, Colorado.

Our building is intentionally nestled on a bluff overlooking the Arkansas River, because a close connection to water is important to our purpose. Water is foundational to life.

We regularly reflect on the power of water and how our practices impact the well-being of our community. Taking care of water quality, the environment and our customers contributes to the long-lasting success of our family business.

The Beginning

Every good company has a reason they do what they do. This is ours.

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Leadership

Parker brings BOROUX’s mission and vision to life.

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Concierge Care

We’re here to guide and support your healthy hydration journey.

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Simplicity

Reliable & Delicious

Carbon has been used for thousands of years to strain out unwanted things from water. It withstands the test of time and the extensive testing proves it's still the best choice for effective filtration.

Using the power of gravity, the BOROUX Legacy Systems deliver safe water without the need for electricity. Water is poured into the top, it flows through the activated-carbon filters, and then you have access to clean, safe, healthy water straight from the spigot.

When we do taste-tests, people often remark, "I don't really taste anything." Good! That's the way water should be! Water is H2O and that's all it should be. There shouldn't be any extra letters mixed in with it. Let's get water back to the way it's supposed to be--clean and refreshing.

Gravity Power

Simple, reliable filtration for better water.

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Trusted Materials

Activated carbon helps remove contaminants, odors, and bad tastes.

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Why BOROUX

The small details build lasting customer loyalty.

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Our Mission

To empower communities globally with the knowledge and tools for personalized water quality, emphasizing the profound connection between water quality you can trust and overall health.

Our Vision

To be the world's leading authority in personalized water quality, ensuring every individual, regardless of their location, has access to water that enhances well-being and cultivates environmental harmony.

Your Partner in Water Filtration

Guiding you on your hydration journey, we're here to help.

Average response time during business hours: 2 minutes

Monday - Friday from 9 a.m. - 4 p.m. MT

Saturday & Sunday - Closed

1981 Aspen Circle, Pueblo, CO, 81006

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1-800-350-4170

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